Naming the Channel

James Hayes launched his YouTube channel "Dad Mode in Dark Mode" in March 2025 and grew it to nearly 50,000 subscribers in under a year. He covers fatherhood, masculinity, and hard truths for men — philosophical, not ranty. He's monetizing through consulting, a $3/minute call service, and ebook sales bringing in $4–5K/month before AdSense (best AdSense month: $3,400).

About James:

James Hayes is the creator of the YouTube channel Dad Mode In Dark Mode, where he explores fatherhood, masculinity, and modern life through philosophy and real-world experience. After launching the channel in March 2025, he quickly grew it to nearly 50,000 subscribers with longform, story-driven commentary. He also works with men through private coaching and consulting and is the author of Dark Mode Protocol: The Survival Guide for Men the World Can't Control.

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Timestamps:

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