I (Amanda Natividad) define Zero Click Marketing, share a simple mental model (the ZCM Ladder), and give you a mini playbook you can use this week.
What you’ll learn:
- What Zero Click Marketing is (and what it isn’t)
- The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out
- The scoreboard: what to measure when clicks aren’t the whole story
- 3 moves to start doing ZCM this week (without burning out)
- And here's your free ZCM one-pager!
Timestamps:
00:00 Zero-click isn’t anti-click. It’s pro-reality.
01:20 The definition (and why it’s not “no clicks”)
03:10 What ZCM is not: “ignore your website,” “post more,” “just brand vibes”
07:10 The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out
10:30 Why “remembered” matters in B2B (buyers do most deciding without vendors)
13:40 The scoreboard: leading indicators vs. lagging indicators
16:20 Mini playbook: 3 moves you can try this week
This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com.
This episode was edited by Share Your Genius (shareyourgenius.com)
Learn more about Zero Click Marketing and Amanda Natividad:
