This Is Success cover image

Amazon founder Jeff Bezos

This Is Success

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Is Amazon Going to Be a Bookstore?

Lortha: I picked books because there were more items in the book category than any other category, and so you could build universal selection. She says she was shocked at how many books we sold during our first 30 days as a company. Lortha's advice to new employees? Don't be afraid of your competitors but don't worry about them either. And stay focused on delighting customers instead of obsessing over their drama.

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