The Internet Is Secretly Powered By Billions Of Tiny Auctions
Odd Lots
00:00
The Evolution of the Market Microstructure of Online Advertising
In the beginning, there were advertisers and publishers. The solution to that first became advertising networks. That led to ad exchanges and that in turn became demand-side platforms. It's like an open outcry pit but only about five people in each pit scattered all around the world.
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