When Performance Max Doesn't Work
Perpetual Traffic
00:00
How to Get a Better ROI With Google AdWords
It will tell you what percentage of your conversions are coming from a particular audience, and then it'll give you a percentage of that audience as part of the general population. So we have an ecom our brand who sells surports. And they were targeting their customer lists with performance marks. It said, 60 % of your conversions came from water sports enthusiasts - not one you would immediately relate specifically to surface. But it said, ok, these people in this audience are 14 point four times more likely to convert than people from the generalpopulation. Exactly.
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