Dave sits down with Adam Goyette, founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies.
Adam and Dave cover:
- How marketing can drive demos that aren’t qualified and how to fix it
- Why MQLs aren’t efficient incentives for marketing teams
- How to use feedback from Sales to create better marketing content
Timestamps
- (00:00) - - Why Working With B2B Agencies is So Hard
- (07:39) - - Marketing in 2024
- (11:35) - - How to Actually Test Your Marketing Campaigns
- (13:40) - - Organizing Your Marketing Team
- (16:35) - - Setting Aside Budget For Experiments
- (24:25) - - How to Ask Qualifying Questions
- (25:46) - - Balancing Brand Building and Conversion
- (30:21) - - Advocating for Marketing Strategy Internally
- (35:15) - - Using Feedback from Sales to Create Content
- (40:56) - - How to Test and Iterate Quickly
- (49:06) - - Adwords Keyword Optimization and Ad Copy
- (50:15) - - Marketing Leadership in SaaS at a Scale Up
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
