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William D. Cohan on the Rise and Fall of GE

Masters in Business

00:00

GE's Role in World War I

In World War I, GE created the radio technology that we may be even using today. After the war, wanted to sell it to Marconi, which was a big British company. Woodrow Wilson's administration blocked the sale. And essentially forced GE to create what became RCA - Radio Corporation of America.

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