How to Create a Successful Book in a Box

"I've learned a lot about marketing with this company," he says. "Most people have, who have great books in them are afraid to do the book." He adds: "They're deathly afraid that their book won't be as good as they think it has to be" 'People ascribe so much deep personal identity to this,' you know, I forgot how people really kind of see a book as like a piece of the legacy'

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