Challenges of the Messy Middle Stage and Identifying Quality Brands

Our guest today is Fan Bi, Founder & CEO of Hedgehog

Fan Bi is the Founder & CEO of Hedgehog. He founded, grew, and exited many eCom + store menswear brands. He has been in DTC eCommerce for over 13 years. 

We discuss:

• How was Fan was introduced to entrepreneurship and what things he found compelling about man's fashion?

• What multiples were used for early-stage digital brands?

• Why he started Hedgehog?

• What to make of the current market and how do you see it in the future?

Thank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.