Strategy Through Horizontal Dialogue

The name behind one of the world’s largest and most cited self-managed organisations, Jos De Blok, joins us to deep dive into what it truly takes to build complexity-aware systems without bureaucracy.
Founder and CEO of Buurtzorg, the Dutch neighbourhood nursing organisation, Jos has built a global reference point for community-based healthcare and self-managed organisations.
In this conversation, we explore the philosophies that made Buurtzorg’s success possible - from transforming bureaucracy into software and replacing management layers with trust to the internal practices that enabled it to achieve remarkable KPIs, including a Net Promoter Score of 66% compared to a market average of 4%.
Tune in, for this is a powerful exploration of self-management at scale.

Is a leader’s job to steer? Jos argues that leadership is about protecting the autonomy that allows people to do their best work. For nearly 20 years, Buurtzorg has stood as a quiet anomaly in an industry defined by regulation, administrative overload, and hierarchical control, and succeeded.
From these insights, we explore how steward ownership sustains long-term purpose and what it truly means to build an organisation that protects and grows professional wisdom.
Join us as we explore how to prevent unnecessary bureaucracy and build platforms that enable genuine horizontal dialogue.

Key Highlights
👉 Leadership is less about steering people and more about protecting the conditions that allow professionals to self-direct and exercise judgment.
👉 Bureaucracy doesn’t disappear by ignoring it - it can be redesigned and embedded into software, freeing people from mindless administrative work.
👉 Strategy doesn’t need to be a centralised offsite exercise; it can emerge through continuous, horizontal dialogue grounded in frontline experience.
👉 The true measure of support isn’t the size of the back office, but whether teams feel enabled to do meaningful work with minimal friction.
👉 Most people are already entrepreneurial in their daily lives - organisations simply need to create environments where that instinct can surface at work.
👉 Self-management works best when the focus shifts from controlling what might go wrong to expanding what professionals are capable of handling themselves.
👉 Steward ownership reframes capital as responsibility rather than control, aligning long-term purpose with financial sustainability.
👉 When trust is embedded in the system, resilience follows - from pandemic response to unexpected disruptions, autonomy accelerates adaptation.

Topics /chapters
(00:00) Transforming Bureaucracy into Software Platforms - INTRO
(01:22) Introducing Jos de Blok
(03:04) Introducing Buurtzorg: Transforming bureaucracy into software
(15:47) Operationalizing Strategy as a Collective Decision
(23:43) What cannot be self-managed in an organisation?
(33:27) Exercising Creative Leadership, and saying “No”
(37:24) Breadcrumbs and Suggestions

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/jos-de-blok

Episode recorded on Jan 12, 26

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Music

Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music