The Future of Marketing

The winners are going to be the people that lean into the art of understanding customers, seeing insights that other people don't see and then being able to act on them. It's kind of like I saw the insight on LinkedIn in 2019 right a lot of people might have heard that they should have been posted on LinkedIn in2019 but I saw it and I believed in it. And so the future in companies is whether you see that insight to go and deploy it on a marketing channel and grow your business or whether you see it to influence your product roadmap Or how you do sales. Those level of insights will be the future of the future leaders of go to market teams.