Introduction

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

This episode is available in audio form on "Let's Talk Loyalty" and also on www.Loyalty TV.

It has already been a year since we met with Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of Air France, KLM and Transavia.

Flying Blue now has over 22 million members of its program, and Ben joins us today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire program, as well as their plans to launch a “subscription” propositions this year for members.

Listen to enjoy the latest loyalty insights from Ben Lipsey and Flying Blue.

Show Notes :

1) Ben Lipsey

2) Air France

3) KLM⁠

4) Transavia⁠

5) ⁠Flying Blue⁠

6) www.Loyalty TV⁠.