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Do you know how to leverage your money?

I’m not talking about leveraging in the way you might be thinking.

Money can have incredible power over us. That power can cause us to make some costly decisions in both our businesses and our personal lives.

Let me ask you a question.

If you are at a low point in your business, sales are down, and you are feeling stuck, what would you do?

Would you double down on your business, invest everything you can into learning the skills you need to keep moving forward?

Or

Would you cut back, wait to invest in yourself and your business, and do your best to keep scraping by, hoping things will be better next month?

If you chose the second option, there’s a good chance you won’t have your business much longer because the money is leveraging YOU!

I’m going to show you how money can leverage you and what you can do to take your power back so you can leverage money instead!

In this episode, I am going to cover:

The most common limiting beliefs when it comes to money
How allowing money to leverage you can cause you to make costly mistakes
How you can take back the power money has over you

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— TRANSCRIPT —

Hey everyone, in today's episode, I'm going to talk about how to leverage the hidden power of money so you can make super accelerated progress and success through life and business.

So here's the thing about money. Money has power. It has immense power now you may be thinking that in this episode, I'm going to talk about how to like leverage money or, you know, leverage loans or how to turn money into more money. But that's not what this episode's about. You see, money has this incredible power over us. It controls us instead of us controlling it. And when I realized that money controlled me and it really should be me controlling it, that's when I really started to make a massive shift in my life. I'll give you some examples.

My personal trainer and he also works at my company, Brandon. Every morning he comes to my house at seven-thirty, we lift weights, and then we go to the office, and he works at the office. And several months ago, probably like five or six months ago, he got injured, and he messed up his back.

And keep in mind, this guy is also a professional undefeated MMA fighter. He's trying to get to the UFC. His whole life, he has dedicated everything to martial arts, everything to MMA; the dude has, I mean, he's gone on he's fought at literally like the top promotions right under the UFC. And he's an incredible fighter, and he puts absolutely so much effort into his MMA career.

And he got injured one day. He messed up his back, and he wasn't sure, you know, what was going on, but it stopped him from getting, he can't, he can't take fights. He can't even train. He literally cannot train MMA. He hasn't trained in six months. And so I said to him like six months ago, I'm like, "Dude, you need to go get an MRI." And he's like, "Yeah, but an MRI, so expensive. And you know, I think if I just go to physical therapy, everything will be fine. Like, I know people that have..." You know, Blah Blah Blah. I'm like, "Yeah, but you gotta know for sure what's going on. What if you have a really bad slip disc or something? Like, you know, you really have to know." And he's like, "Oh, I think I'll be fine." I'm like, "Okay."

Keep in mind, though, like his whole life revolves around MMA, and this injury is stopping him from doing MMA. So this morning, I come in, and I had another talk with him last week about it. I said, "Dude, you really need to get an MRI. It's been like six months. You're not getting any better. You haven't fought. You have barely trained. Every time you try to go train, it hurts more, and then you can't train again for another couple of weeks." And he's like, "Yeah, yeah, you know, you're right." So he finally, you know, this morning, he says, "Hey man, I got the MRI." I'm like, "Really? Well, what happened?" He says, "Well, I have two slipped discs; both are bad. Ones really bad, and it's literally touching the nerve." And I'm like, "Oh, I told you you should've got that MRI."

So now he has the MRI, and he's able to go to an orthopedic surgeon next week and get a recommendation on whether you know surgery or a different type of physical therapy or whatever. And now he can actually, now that he knows what's going on, he can actually start making real progress towards fixing that so that he can get back to his MMA career.

Now think about this for a second. This MRI cost him 500 bucks between going to the doctor, getting the prescription, and going and getting the MRI done; it cost him 500 bucks. And he said to me, "Man, it was really tough spending $500 in one day." I said, "Spending $500 in one day? So you just don't like the idea of spending 500 bucks in one day?" And he's like, "Yeah, it was tough." I'm like, "Well, how much have you spent on physical therapy over the past six months?" So he calculates, it's like 1500 bucks. I'm like, "So you spent 1500 bucks over the course of the past six months on treatment that may not have even been the appropriate treatment, but you've just spent $500, you know exactly what's wrong." He's like, "Yeah, I guess that doesn't make any sense at all." I'm like, "No, it doesn't."

Money has so much control over your life over our lives. And in Brandon's case, just the idea of spending $500 in one day was just; money had so much power over him that he literally delayed it for almost six months just because he didn't like the idea of spending $500 in one day. That is how much power money has over us. Keep in mind again, this guy has dedicated his entire life to this thing that this injury is stopping him from achieving, but money has so much power that it delayed him from getting that MRI over 500 bucks. That's crazy.

And so I said to him, "Brandon, if you had like, remember, remember your last fight?" He hasn't fought in a long time and, and he won his last fight. He's won all his fights, he's undefeated, but he like really smashed the guy the last time. And I said, "Do you remember how good you felt when you got out of that ring, and you had won?" And he's like, "Yeah!" I'm like, "Let me ask you something, what would happen if a wizard came up to you right after that fight, and he said, Brandon, you must give me $500 right now. If you don't, your MMA career is over. If you do, you can continue. What would you say?" And he's like, "I'd give him 500 bucks." I'm like, "Alright, so what's the difference between that and this?" He's like, "You're right. There is no difference."

You know, that's the thing, guys. You have a business, right? That you want to grow or you want to start a business, but you'll pay $70,000 to go to college to learn how to make 50 grand a year from somebody who probably makes less than that. And that's okay because commercials and your parents and all these narratives in society tell you to go to college. Yeah, go to college, but you won't pay five or ten or even 20 or 30 grand to an actual millionaire that can teach you how to do exactly what you want to do. Hell, that's literally insane that somebody would care so much about their business, but they won't pay somebody who knows what they're doing to show them what they're doing, or they won't pay for a good accountant. Right? Like I know people that make a ton of money. They could save a ton of money if they had a better accountant, but they don't because they're like, oh, that accountant's so expensive.

Well, yeah, but if that accountant saves you $50,000 and that accountant costs 10, you've made 40 like it's math, brother. Like, you know what I mean? So the thing is, is money has such a hold over our lives that it stops us from getting what we want in life because we're so scared and we're so freaked out at just those numbers, right? Like I remember, I've spent multiple times, I've spent 30 to $40,000 on a mastermind, and it was a lot to write to send a wire for 30 grand. But you know, I've gained so much, even masterminds that I was in that I didn't particularly like, I gained a relationship out of that mastermind that turned into a lot more money than I spent on that mastermind.

And it's the same thing; I'll give you another example. When I was creating a sales team for our high ticket offers, I was not the best sales trainer in the world, right? And I had a hard time really being able to dive in structurally and look at my sales reps' calls and give them good advice because, you know, there's a difference between selling based on talent and selling based on a system. And I like to sell based on a system because it means anybody can sell rather than only talented people. And so what I did was I reached out to several friends of mine that had sales teams that were hiring regular everyday people that were closing. And I said, listen, I remember I reached out to my friend Molly, and I said, "Hey Molly would you, do you have any time to look at my couple of recordings of my sales team and just kind of like give my sales rep some pointers?" And she goes, "Oh, I'm really busy," this and that. I'm like, "What if I paid you $1,000 an hour?" And she goes, "What?" I said, "I will pay you $1,000 per hour to do this." And she goes, "Well, if you're paying me 1000 bucks an hour, sure." I said, "Okay." So I paid her a thousand bucks an hour, and I paid somebody else a thousand. I ended up spending just on reviewing my sales reps' calls about $10,000. Now you might say ten grand? Ten grand just to review sales calls? I can't do that. I can't afford that. Well, yeah, but when I spent that ten grand and I got those sales calls reviewed, and those sales reps increase their close rate. That next week they closed more sales than they ever have. That investment paid for itself almost immediately. Almost immediately.

But yet people, they won't buy a coaching program. They won't buy a course. They won't buy a good; they won't get a good accountant. My office is super expensive for where we're at. But it's also super bougie, and I'm sorry, but when I'm in my office, this office is so freaking nice. It's so comfortable. I am so much more productive. My videos look better. You might say, well, Dan, you don't need to spend that much on an office. Yeah, but to me, it's worth it because it makes me feel better. It makes me get things done faster. It makes videos better. I have more space so we can set up video equipment to where when I record a video, it's wham, bam, done. You know, I don't have to like set stuff up each time because I'm in such a small space.

It's worth it to me, and once I realized that I could take the power back from money, I started spending more money. I literally released the power of money from me, and I've spent more money on coaching and investing in my business when my business was doing badly. I remember there've been several times where we hit a low point, our sales were down really, really low and, and you might think, well, I just can't afford to spend money now. And that's how companies go out of business. They get into a bad rut, and then they start cutting back. Well, I doubled down. I spent more money on coaching and problem solving than I ever had. And you know what happened? A few months later, we had a record month. A few months after that, we hit $1 million a month. A million dollars in one month because I spent, I doubled down. I spent more money when I was at my absolute bare lowest than I ever did when I was doing well. And it's because I released, I took back the power of money. I said, money, you cannot scare me. You cannot prevent me from getting what I need. So I'm going to take the power back. I'm going to control you, and I'm going to spend you, and I'm going to learn what I need to learn. I'm going to get help from the best. I'm going to buy what I need to buy so that I can grow, and grow I did.

And that's why I want to tell you today. I want to tell you that you need to take the power of money back. And if you need something that will help your business or help your life or your marriage or whatever, just spend the money cause you'll get that money back. You'll get another paycheck. You'll, you're going to get that money back, but you won't get back that marriage. You won't get back that business that failed because you just, you were just cheap, and you weren't cheap because you were cheap because you're a cheap person. You were cheap because the money scared you. The money scared you into being cheap. The money controlled your emotions so much that you did not spend that money on something that you desperately needed just because you didn't like the idea of it. That's true power. And if you can take that power back, man, you will legit have a true superpower. You need to take the power of money back, and you need to let, you need to stop letting money control you, and you need to start controlling the money.

I love you guys. I'll see you in the next episode. Talk soon.

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