Stacking Growth | The B2B Marketing Podcast cover image

S2 E37 - Is it Time to Ditch Variable Compensation Plans for Sales? | Part 2

Stacking Growth | The B2B Marketing Podcast

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How to Balance Performance With Detachment From the Outcome

Every sales team gets taught a framework or a methodology, and these all have some form or fashion about being consultative. Yet then we create an incentive structure that goes exactly against that. It's really bizarre. And so imost his answers your question. But when i think about this, ah, this paradox is what's causing the buyer experience to be some opposite. So how do you balance that detachment from the outcome with performance?

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