Since the beginning of this podcast in 2015, I’ve thought a lot about how I can use YouTube to maximize the impact of STC. I’ve pondered many questions about the sustainability of this endeavor and whether I should be creating separate content on YouTube or simply repurposing these podcast episodes on YouTube.
As a result of coaching, taking courses, and obsessively (nerdily) studying YouTube, I have decided to finally leap into YouTube in 2024. In today’s session, I’ll share what went into this decision for me and what you should consider as a current or aspiring therapist podcaster.
You’ll Learn:
- How our fears are usually rooted in some sort of trauma or feeling unseen or unheard
- Top considerations for me in starting out on YouTube:
- YouTube is intentionally appealing to podcasters and is becoming an ever more popular podcast platform.
- Putting a video editing team in place makes the jump to YouTube much easier.
- YouTube (owned by Google) is very beneficial for discoverability and SEO.
- I plan to use the best of both playlists (podcasts, YouTube) and feed platforms (Facebook, Instagram, and LinkedIn).
- I plan to use “Walden months” to prioritize self-care and big projects. (My inspiration is the commitment to be a fully present family man and what I learned from Tim Ferris’ 2020 blog, 11 Reasons Not To Become Famous.)
- How I plan to keep you updated and document my YouTube journey in the weekly STC Newsletter
- Why I’m grateful for the support of STC listeners on this new path that has me feeling vulnerable, nervous, and fearful
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