How To Become a Better Writer

Author, personal trainer, and prolific fitness industry educator Dean Somerset returns as we film live in person (watch on YouTube or Spotify).

Dean shares his experience with:

Is it reasonable to expect to live completely pain free for life

What acute factors increase injury risk

His best practices to minimize injury risk

How to communicate with clients dealing with pain

How to manage and work around pain and injury

When to refer out to allied health care professionals like physical therapists

Training with injured limbs

And more

Dean also gives a breakdown of many fitness career success thoughts including:

Why he feels starting a career now is completely different than when we started, both challenges and opportunities

Should you start in a commercial gym today

What skills to work on early

In-person and online coaching

Trying different ideas and figuring out what you enjoy

Why he’s still committed to full time in-person training

How he uses semi-private training to expand his capacity

His love for writing

How to approach writing now in a fitness career

And a goldmine of other career success ideas

Dean also shares details about:

His Complete Fit Pro Blueprint seminars with Tony Gentilcore

The NSCA Alberta Provincial Clinic in Calgary May 2nd where Dean, Andrew, Chad Landers, and others are presenting

More info: https://www.nsca.com/events/state-and-regional/alberta-provincial-clinic/

Some early details about his second book

Instagram: @dsomerset1

CHAPTERS

00:53 New Seminar Blueprint

03:20 Pain Is Common

04:22 Pain-Free Expectations

05:31 Sponsor Break – Meal Prep

06:36 Injury Risk Factors

09:09 Pain Perception Talk

21:14 When To Refer Out

22:30 Training Around Injuries

25:19 NSCA Clinic Preview

25:56 Cross Education Rehab

28:12 Modern Trainer Challenges

32:51 Influencers And The Attention Economy

41:17 In Person Vs Online Coaching

44:52 Arnold Expo Encounters

45:42 In Person Training Value

47:06 Scaling With Semi Private

50:11 Delivering Semi Private Well

53:45 Rolling Starts And Flexibility

57:10 Business Systems Mindset

01:02:53 Choosing Projects You Enjoy

01:08:49 Writing Skills And Platforms

01:16:04 Email Lists Over Algorithms

01:24:19 Events, Travel And Wrap Up

SUPPORT THE SHOW

If this episode helped you as a coach or trainer, you can support the show by:

• Subscribing and checking out more episodes

• Sharing it on social media (tag me — I’ll respond)

• Sending it to a trainer or coach building their career

FOLLOW ANDREW COATES

Instagram: @andrewcoatesfitness

https://www.andrewcoatesfitness.com

PARTNERS AND RESOURCES

RP Strength App (use code COATESRP)

https://www.rpstrength.com/coates

Just Bite Me Meals (use code ANDREWCOATESFITNESS for 10% off)

https://justbitememeals.com

MacrosFirst – FREE Premium Trial

Download MacrosFirst and during setup select: ANDREW

KNKG Bags (15% off)

https://www.knkg.com/Andrew59676

Versa Gripps

https://www.versagripps.com/andrewcoates

TRAINHEROIC – FREE 90-Day Trial

https://www.trainheroic.com/liftfree

Reply to the email you receive (or email trials@trainheroic.com

) and let them know Andrew sent you