IKEA’s rainy-day pricing philosophy

Tariffs, inflation and an energy crisis have driven up the cost of nearly every consumer good. Despite those economic headwinds, IKEA has tried to keep its furniture affordable. Juvencio Maeztu is the CEO of the Ingka Group, IKEA’s largest franchise, and he explains how the company is making the numbers work. Ryan Knutson hosts. 

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• Etsy: Big Commerce or Crafters' Community?

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