
195 - The Leading Metric Every Marketing Team Should be Optimizing For | Demand Gen Live S2 x51
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Marketing Strategy That Isn't Built Around Technology
The two most prevalent marketing models, the foundation of them in the market to day, have both been built around technology. And what i'm wondering is, is time for a marketing strategy that's built around what customers need and can be implemented with very minimal technology. I saw that our customers were using facebook and instogramandhen they told us in large scale surveys that they used those platforms to research medical technology. So we started to see what are the metrics that actually matter? We started to see how much traffic was going up when did we do this matter? Once you know your leading k p is based on that, then you've watched the revenue correlated with that. Il owout a
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