Agent Series 29: Selling 5 Homes a Year Isn't a Business
Real Estate Insiders Unfiltered
Characteristics of great ISAs
Lisa shares traits she looks for—friendliness, conversation skills—and explains sourcing through schools and local outreach.
What separates agents who build real businesses from those who stay stuck selling just a few homes each year?
In this episode, James and Keith sit down with Lisa Chinatti, broker-owner of Chinatti Realty Group, to unpack the mindset and systems that helped her go from selling a handful of homes per year to closing 82 transactions as a solo agent and eventually building a brokerage with over 100 agents.
Lisa shares the daily prospecting habits that changed her career, why booking appointments became her single most important metric, and how treating real estate like a real business transformed her results.
They also dive into leadership, building a team, running an in-house ISA department, and why diagnosing problems in your business before trying to fix them is critical.
If you want practical strategies for building a sustainable real estate business, this episode delivers.
Connect with Lisa on LinkedIn - Facebook - Instagram.
Stay ahead of the market with insights from Zillow's Consumer Trends Report. This annual research breaks down what buyers and sellers are actually doing — and what they expect from their agents.
With 55% of buyers being repeat buyers, yet only 13% using their previous agent again, the message is clear: past performance doesn't guarantee future loyalty. Even more telling, nearly half of buyers and over half of sellers hire the first agent they contact.
Today's clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2026, start with the data.
Explore the full report and put these insights to work in your business. https://bit.ly/4rDZg3M
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