Building an Audience

I think it comes down to what's your point of view and are you willing to be public about it and share it. I've always believed that companies should have points of view and they should be vocal about them. It takes a lot of time to build an audience and it takes commitment because there's a lot of lonely days where no one's looking. But eventually the audience will find you, especially when it's something that's non-conventional at some level.

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