Is Free Shipping a Good Idea?

i challenge each of you t to think about. what can you do to havea platinum moment like this, that's going to reb up your company's fly wheel and take you to new heights. By giving free shipping, you increase the value proposition dramatically. The volume for amazon has clearly paid for a lot of that. So i ask all our listeners to think about how they are wrestling with an idea that could dramatically change their trajectory or company. What is it? And here is what we're seeing is the design of a rocket ship that ta tuck took amazon and made it count of what it is to day.