Why a Marketplace Scales Licensing

Creative Media's Peter Csathy and Andy Beach, former Microsoft CTO and Head of AI Strategy (Media & Entertainment), discuss: (1) Disney's $1 billion investment into OpenAI; (2) Apple's decision to partner with Google for Apple Intelligence; (3) Microsoft's new AI Publisher's Content Marketplace; (4) Matthew McConaughey's efforts to trademark himself for AI purposes (alright, alright, alright!); and (5) the true meaning (and ramifications) of creative "control" in an increasingly generative AI world.

You can learn more about Andy Beach via his Substack "Engines of Change: Technology, Media, and the Attention Economy."

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