Is Telco Marketing Ambient IoT Solutions a Good Idea?

So far, telcos haven't been marketing ambient IoT. What impact do you think it will have on adoption if and when telcos start getting involved? I agree that governance and regulatory issues around privacy, data ownership and data sharing are key challenges for the adoption and growth of ambient IoT technology. By leveraging their expertise and experience in network infrastructure and security, telcos can help to address these challenges.