Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
The world is evolving at an unprecedented pace. With the rise of AI, we're witnessing a collision between the old world and the new. As technology advances, the question becomes: how can innovation repair outdated systems and shape the future in marketing and beyond?
Expect to learn about Rory’s first experience to Buccee’s, what Rory’s thoughts are on Waymo, Autonomous driving and the current experience of going through airports, what are some unknown gems in the UK to visit that no one knows about, how Rory would improve food delivery apps, the future of AI in marketing and AI wearables, Rory’s advice for what people should do to optimise for attention, and much more…
Timestamps:
(0:00) Don't Mess with Texas
(3:31) Driving Etiquette in the US vs the UK
(13:02) The Genius Behind Reverse Benchmarking
(20:13) Improving the Airport Experience
(36:28) How AI Changes Your Decision-Making
(45:50) How Can Businesses Generate Repeat Purchases?
(55:31) Should We All Start Using Blimps?
(01:03:12) Improving Food Delivery Apps
(01:12:46) Is it an Option or an Obligation?
(01:19:18) Is Money Becoming Unhealthily Concentrated?
(01:31:10) How to be Smart with Your Money
(01:40:31) Should We Get Rid of 'Adults Only' Areas?
(01:44:37) The Great Complaint of Calvin Klein's Daughter
(01:46:25) The Brilliance of Cuddly Animal Marketing
(01:52:08) Rory's Product Ad
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Episodes You Might Enjoy:
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#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: lnkfi.re/SN-Peterson
#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: lnkfi.re/SN-Huberman
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