Creator advantage: engagement over follower counts

Matt is joined by YouTuber Mark Fischbach (also known as Markiplier) to discuss his new movie, ‘Iron Lung,' why he adapted a low-budget indie horror video game, and how he self-financed the film and pulled off a wide release without a studio attached. Later, Mark talks about the state of the creator economy, YouTube vs. Netflix, and whether his model is viable path for other up-and-coming creators (01:31). Matt finishes the show with a ratings prediction for the Grammy Awards (25:45).

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Host: Matt Belloni
Guest: Mark Fischbach

Producers: Craig Horlbeck, Jessie Lopez, and Jon Jones
Theme Song: Devon Renaldo

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