Is There a Difference Between Lead Gen and Demand Gen?

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of the Sales Leadership Podcast, where Chris was invited to talk through how organizations can drive revenue in a more predictable way.

He covered:

• What the true definition of demand is,
• Removing friction in the buying process, making sales easier,
• Aligning sales and marketing by measuring HIRO pipeline,
• Nuances between capturing demand and creating demand,
• How the buyer journey has evolved and what that means for the sales org, and
• The buyer experience

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.