Spotlight Series | The Fit Tech At Fleet Feet With Volumental CMO Brent Hollowell
Omni Talk Retail
00:00
The Fleet Feet Experience
Brent: The Fleetfeet experience is generally 100% absent from the traditional shoe buying experience. They don't really want you to go to the shoe wall and start picking shoes out my color, which is the old way of shot. And so what they're looking at on their iPad is they've got your scan and materializer. There's like 10 or 11 different measurements we have every sort of three dimensional measurement you could possibly want. We're recommending things that are sitting back there that you might not be thinking about as an outfitter.
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