Biggest Black Friday/Cyber Monday Mistakes with Kobi Topaz
Perpetual Traffic
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Do You Have Any Experience on Other Platforms?
You have to diversify your ad spend. If you're one egg, all your eggs in one basket, which we used to be, right? Kobe way back when like three, four, five years back. And now it's wherever we can get results. Don't forget about the low hanging fruit, especially in the display network retargeting on Google. This is the time to do a Black Friday, Cyber Monday campaign or maybe it's your first one. So think big, go big or go home. You will see a tremendous amount of growth as a result of this crazy time of year. Winter is coming. Even in Israel, winter is coming. Yes. It is true
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