Why do we choose one option over another when the products are seemingly identical?
In this episode, Matt and Daniel argue that "Content is the Ultimate Client Dinner."
We cover the "Spotlight Effect" and why the fear of a "digital footprint" is holding Fortune 500 executives back from driving real revenue.
We also discuss the challenge of employee advocacy, debating whether cash bonuses or long-term career leverage is the key to getting your team to finally start posting.
If you are an executive afraid to hit publish or a founder trying to scale your sales without a massive travel budget, this episode is your blueprint.
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