In-person events as a growth and sponsor driver

What does it take to build a profitable, impactful business while empowering more than 100,000 women? Julia Taylor, founder of GeekPack, shares her incredible journey from the intelligence community to building a thriving company with a mission to reach a million women by 2030. In this episode, Julia unveils her "embedded partnerships framework" – a potent strategy that's catapulted 70% of her revenue this year alone by fostering deep, meaningful collaborations with major brands like Verizon and TikTok. Discover how strategic alignment, win-win-win scenarios, custom integrations, co-creation, and robust impact reporting are key to scaling your business and making a true difference.

Timestamps:
00:00 Introduction
02:51 From Intelligence to Entrepreneurship
06:23 The Confidence Transfer of Digital Skills
09:12 What is GeekPack's Current Business & Mission?
12:07 Point 1: Partnership Alignment
15:19 Point 2: Win-Win-Win Framework
17:09 Point 3: Custom Integration & Ecosystem
21:04 Point 4: Co-creation and Delivery
24:06 Point 5: Measurement and Momentum
27:17 Scaling with In-Person Events
30:20 CEO KPI: Public Mission Statements
34:02 The Sales Process & Team Empowerment
36:06 Hiring for Personality & Mission Alignment
40:51 The B2B and B2C Flywheel
44:17 Overcoming Bottlenecks: Time and Team
48:29 Building a Talent Bench
52:16 Audience Growth Strategies
56:45 Your Role in Social Content Creation

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Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
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X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com

Follow Julia:
LinkedIn: https://www.linkedin.com/in/juliathegeek
Instagram: https://www.instagram.com/julia_the_geek
Website: https://geekpack.com

Featured in this episode:
Kit: https://www.kit.com
Small Business Digital Ready (Verizon): https://www.verizon.com/about/responsibility/small-business-digital-ready
Make: https://www.make.com/en
Relay: https://www.relayfi.com
SparkLoop: https://www.sparkloop.app

Highlights:
02:00 – Unpacking the Intelligence Community Past
08:00 – The Power of Inspect Tools Confidence
13:11 – Verizon and Geographic/Demographic Alignment
22:00 – How Impact Reports Drive Momentum
32:40 – Nathan's "Four Times a Month" Realization
41:30 – Why Predictable Revenue Fuels Creativity
54:10 – SparkLoop's Impact on Engaged Subscribers