Paid Search Engine Marketing

Matthew: What it comes down to is starting small and incrementally scaling once you find something that works. Chris: It's kind of dangerous to assume that you've found a good keyword because your competitors are all over it, but if you can't hold up your under the bargain from a product standpoint, you're going to have to abandon that ship. Matthew: Most companies are losing so much money because here's the bad part about it is, you know, their venture fund is they suddenly have all this excess money and then they get sloppy.