195 - The Leading Metric Every Marketing Team Should be Optimizing For | Demand Gen Live S2 x51
GTM Live
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How Do You Think About Selling Tickets Now for an Event?
Before pandamic happened, we were running these events similar to what you're doing. But i think our goal was a little bit different. We had 63 law firm owners over the last 12 months record their personal and professional growth in a series of ideos that we tied together. And then we have a voting model behind that. A whoever wins the most votes is actually going to get a roseroy's ghost at the event.
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