Many have attempted the brutal 3,000+ mile transcontinental run across the U.S. Few have completed it. And even fewer have crushed it with the style and swagger of today’s guest William Goodge, who ran from Los Angeles to New York in a blazing 55 days and somehow made it look fun.

His endurance resume also includes running 50 marathons in 50 days, circumnavigating Lake Cuomo, Italy, and running from Land’s End to John O’Groats—all to raise funds for cancer research in honor of his mother.

What I find most compelling about Will isn’t just his athletic accomplishments and the mission behind them. It’s that he’s actively defying the archetype of how ultrarunners should look and behave with an infectious energy and unique style that is completely his own.

A former model sporting a muscled physique uncommon among endurance athletes, Will much prefers Paris Fashion Week and high tea at Claridge’s to camping. He’s keen to share his skincare routine with you and isn’t afraid to rock a Prada man purse. He cuts a different pose and has positioned himself as a powerful example to others who live outside the ultra bubble as to what’s possible in terms of manifesting potential.

Today we dive into Will’s journey, motivations, big achievements, and lessons learned from running across the states—including the ins and outs of the controversy that swirled around his transcontinental run. We also discuss his close friendship with podcast alum Robbie Balenger, the importance of diversifying the ultra-running community, and the magic that happens when you redefine your possible.