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193. Seeing Around Corners: How to Spot Opportunities for Innovation, with Dr. Rita Gunther McGrath | INNOVATION

The Innovation Engine Podcast

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Product Development Teams Should Be Curious, They Should Be Humble

Sally Kohn: Product development teams should be curious, humble. "If we don't have the insights, we're not going to deliver a great product" She says customers will lie to you about what they would like and that's one of the journey of little secrets of customer research. 'You have to stay very, very curious and understand'

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