Be All You Can Be

With the army falling short of its recruitment goals last year, the Pentagon knew something needed to change. In tonight's I on America, CBS's David Martin shows us how the army is looking to the future by going back to a classic. Be all that you can be. Back in the 1980s and 90s, that jingle was everywhere but this is no replay. We are reinventing, be all you can be, for Generation Z.