AI Today Podcast #77: Hyperpersonalization – The Double-Edged AI Sword
AI Today Podcast
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The Future of Advertising
The dream of hyper personalization and advertising has been nearly impossible for a long time. With the enormous, enormous quantities that we have of big data, advertisers now have a real way to not only target their customers, but get increasingly personal information about what those customers are doing. Through the combination of big data and AI powered predictive analytics, advertisers are able to get it.
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