Choiceology with Katy Milkman cover image

Not by a Long Shot: With Guests Katia Jordan & Craig Fox

Choiceology with Katy Milkman

00:00

The Probability Waiting Function

Psychologically, the impact of probabilities is not linear. Most people would pay more for a hundredth ticket if they had 99 to lock in that prize. Psychologically, there's diminishing sensitiity to changes and probability around these two natural boundaries: impossible and certain. So we're very sensitive to the difference between knocking toget it and might get it right.

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