Companies' cautious adoption of AI

Rourke Heath runs Gen HQ, one of the biggest creative AI education platforms, and work with companies like North Face, Vans, and Timberlands on how to use AI in their creative workflows.

In this conversation, he breaks down his entire content pipeline (97 pieces a month with 3 editors), AI pre-production for client work and why he believes editors are the new creative directors.

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Chapters:

00:00 Intro

00:53 Why one-man-band AI creators won't last

06:09 How AI is replacing storyboard artists in pre-production

09:16 What we taught North Face about creative AI

11:44 The exact AI pipeline for client work

01:04:30 What makes a good story — and why the room went silent

01:07:37 AI content is already everywhere and nobody noticed

01:14:25 How to produce 97 pieces of content a month

01:20:17 AI consulting is $125,000 a day

01:22:32 Kids on Fortnite making hundreds of thousands with AI

01:24:42 World building is next after image and video peaks

01:31:21 The pendant that remembered everything — then Meta killed it

01:34:25 Sci-fi writers decide the future, engineers build it

Connect with Rourke Heath:

Instagram: https://www.instagram.com/rourkeheath/

LinkedIn: https://www.linkedin.com/in/rourkeheath/

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