Turning Professional and Sponsorships

Katie discusses signing with Speedo and other sponsors, contract decisions, and managing early endorsement income.

Play episode from 38:48

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Episode notes

Katie Hoff was one of the best swimmers in the world before most kids could drive. She made the Olympic team at 15, won multiple medals, and carried the pressure of being called the next great American swimmer.

But behind the results was a different story.

The weight of expectations. The identity tied to performance. And the realization that even success at the highest level didn’t bring what she thought it would.

After missing teams, battling depression, and a pulmonary embolism that ended her career, Katie was forced to rebuild from the ground up.

What followed wasn’t another comeback in the pool — it was something deeper.

In this conversation, Katie opens up about IVF, Olympic pressure, identity, and how the Hoffman Process helped her find real peace. Now she’s building a new chapter through her podcast, her work, and starting a family.

This is about what happens after the dream — and how to build something better.

Thank you to our sponsors

Ketone-IQ: ⁠ketone.com/rideout Code “RIDEOUT”

Helix Sleep: http://helixsleep.com/rideout for 20% off

Athletic Brewing: https://athleticbrewing.com/ Code "RIDEOUT"

Ken’s book now available here: https://www.theothersideofhard.com/

Chapters

(00:00) Meet Katie Hoff

(00:31) Pregnancy Excitement

(02:04) Fertility Journey Begins

(05:37) IVF Success Story

(07:18) Training While Pregnant