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206: How To Compete With Free

Marketing Your Business - Marketing Strategies for Business Owners

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Why People Are Investing in What They're Offering

People are paying for the convenience of you breaking down what it is you're sharing into bite sized chunks in an order that's going to get them from where they are to where they want to be. Do not underestimate people's willingness to pay to be able to save time. And this is why, my friends, when you're in a market where there's an abundance of free content, i want you to celebrate. This is a really good thing. Because the more content that's readily available, the more likely people are going to be willing to pay you to sift and sort through all of that. They'd much rather have it given to them on a silver platter to save time

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