207 - Bring Customer Insights into Your Marketing | Gain Grow Retain
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How to Tell the Story From Customer's Success to the Broader Organization
Marketing and sales have done that for a long time, but customers success really needs to get into that practice. I'm continually trying to find the right ways to ind of look at your segments and customer bases. Segmenting customers, understanding where people are churning, understanding what lead sources lead to the lowest retention, highest retention,. segmenting customers and hen using that to go in form go to market strategy.
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