RV E33 - Demand 101 | Revenue Vitals Live #3
GTM Live
00:00
Are You Prioritizing Technology?
Gartner report says 26% of marketing budgets are spent on marketing technology. Liam Barnes, who works in cybersecurity wants to hear more about how you would approach pitching demand creation first strategies for traditional industries such as heavy sales led and typically heavy enterprise sales led Yeah, I see this I think this is a rather extreme case an example but we see this anecdotally all over the place.
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Transcript
