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Seth Godin — Life, the Internet, and Everything

On Being with Krista Tippett

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The Winning Strategy of Giving Customers a Plato to Be Their Best Self

"What endures you know, the winning strategy of giving customers a plato to be their best selves. That's a really different concept from how we usually think about what we can be successful in offering," he says. "If people can offer us connection and meaning and a place where we can be our best selves, yes, we will seek that."

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