Inside the Strategy Room cover image

35. The Committed Innovator: Beth Comstock

Inside the Strategy Room

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Designing Messiness and the Importance of Two Lanes in an Organization for Innovation

This chapter explores the importance of designing messiness into large organizations to foster innovation, including the concept of two lanes or speeds: the 'now' lane and the 'next' lane. It also highlights the challenges CEOs face in driving innovation and the importance of having the right people and coaches to support new efforts.

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