EMJ GOLD: Pharma news, views and analysis cover image

S03 E16: Pharma review of the year 2022

EMJ GOLD: Pharma news, views and analysis

00:00

The Rise of Medical Affairs

Investment in medical affairs rose to new levels over the last 12 months. Almost every company I talk to plans to have medical take on a more active and leading role in HCP engagement, he adds. He also believes they are still suffering from a confidence and identity crisis. And hopefully this change will be seen in 2023 and beyond.

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