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Ep. 768: Cheerios and Failure with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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General Mills' Innovation Strategy for the Changing Market Conditions

General Mills has had to develop a new innovation strategy for the changing market conditions they face. The CEO says, we're much more iterative on how we do innovation. They come up with something and they'll actually go out and try to sell it in a store.

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