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1 - B2B Demand Generation | Demand Gen Live S1 x01

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Brand Wins Over Transactions

i started at 23 a importing goods from china, rebranding them and then marketing. In the second one, i was importing apremium products from turkey and then selling an ecom on shop. If i and mainly through instigraum in that channel. I think those two apply whether you're selling a 50 dollar,. you know, 50 dollar foam case versus a 500 thousand dollars prise sass tool like brand will win over transactional approach. It's usually not the first touch that someone goes in and converts and buys something. Even if it's multi touchd they still treat it like a linear process. And people are all over the place.

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