In this episode of The Responsive Lab, Carly Berna and Scott Holthaus sit down with T. Clay Buck, Founder and Principal of Next River Fundraising Strategies. Together they explore what AI actually changes about nonprofit data. And what it doesn't.
Clay has spent thirty years in fundraising. He's done everything from database administration to chief development officer. He watched the sector adopt online giving forms in the early dot-com days. Now he's watching it navigate AI.
You'll hear about:
• Why "garbage in, garbage out" matters more than ever with AI
• How donor data tells a story of trust
• The case for creating a data oversight committee at the board level
• One practical step any nonprofit can take before adopting AI
Clay also shares why fundraising should be a business of joy. And why a little more laughter might be exactly what the sector needs.
Links from the episode:
• Connect with Clay on LinkedIn: https://www.linkedin.com/in/tclaybuck/
• Learn more about Next River Fundraising Strategies: https://www.nextriverfundraising.com/
• Get the book Responsive Fundraising: https://www.amazon.com/Responsive-Fundraising-donor-centric-framework-nonprofits/dp/1944194746
