The Ubiquity and Marketing Evolution of Baby Powder

Thousands of people say Johnson & Johnson’s baby powder gave them cancer. They’re suing — but the consumer giant is using a bankruptcy strategy called the “Texas two-step” to limit its liability.

This episode was produced by Avishay Artsy, edited by Matt Collette, fact-checked by Laura Bullard, engineered by Paul Robert Mounsey, and hosted by Noel King.

Transcript at vox.com/todayexplained  

Support Today, Explained by making a financial contribution to Vox! bit.ly/givepodcasts

Learn more about your ad choices. Visit podcastchoices.com/adchoices