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RV E29 - Revenue R&D Importance | Revenue Vitals Live #1

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How Do You Track Customer Responses?

Self-reported attribution is a far more Accurate way to look at it and convert to qualitative. There are a lot of biases and potential measurement errors that get introduced when you have a human asking that question Interpreting the answers and trying to put a response in manually with data can be very dangerous. A conversation intelligence or level like tool would build this into their product and push it into a field You know do automated analysis of that Push itinto a field inside of Salesforce and be able to use that at some point.

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